Growth Marketing Specialist
Job Description

We are hiring a Growth Marketing Specialist to plan, execute, and optimize marketing campaigns using Growth Strategy & Experimentation, SEO & Content Growth, Paid Acquisition. This role is results-driven — you'll be accountable for ROAS, CAC, and pipeline contribution, not just campaign activity metrics. The ideal candidate has managed $20K+/month in Growth Marketing spend, knows how to structure campaigns for scale, and uses Mixpanel and Amplitude to make data-driven optimization decisions daily. You'll work with creative teams, sales, and leadership to develop full-funnel marketing strategies that drive measurable business growth.

• Own Growth Strategy & Experimentation implementation and optimization — configuration, customization, and ongoing enhancement based on business needs
• Manage SEO & Content Growth workflows including setup, user training, and continuous improvement of processes
• Implement and maintain Paid Acquisition ensuring seamless integration with existing systems and workflows
• Plan and execute Growth Marketing campaigns from strategy through creative briefing, setup, and launch
• Manage daily campaign optimization — bid adjustments, audience refinement, and creative testing
• Build and maintain reporting dashboards tracking ROAS, CPA, conversion rates, and pipeline contribution
• Conduct A/B tests on creatives, audiences, landing pages, and offers with statistical rigor
• Manage campaign budgets and provide weekly spend-vs-performance reports to stakeholders
• Collaborate with creative teams to develop high-performing ad assets and landing pages
• Stay current with Growth Marketing platform changes and proactively adjust strategies